SAP d-com - Development Conference
I led the end-to-end design and delivery of SAP d-com Labs Latin America 2025 — coordinating content, logistics, and branding for 1,100+ participants, 67 speakers, and 9 tracks — while managing and mentoring the core team, aligning with global stakeholders, and ensuring the event set a new benchmark for scale and engagement.
Apr 3, 2025
CLIENT
SAP
CLIENT
SAP
CLIENT
SAP
Role
Event Lead
Role
Event Lead
Role
Event Lead
Service
Project Owner
Service
Project Owner
Service
Project Owner
Work Details
Work Details
Work Details
Problem Statement
How to scale d-com Labs into its largest edition ever — with multiple tracks and dozens of speakers — without losing coherence, inclusivity, and participant engagement.
My Role & Responsibilities
Overall Event Lead as Head of Events.
Defined event vision, goals, and participant journey.
Oversaw program design, logistics, branding, and communications.
Led and mentored core team members.
Collaborated with a content co-lead for agenda building.
Design Process
Goals: Scale content while enhancing participant experience.
Planning: Structured program across 9 tracks, ensuring flow between keynotes and parallel sessions.
Execution: Coordinated staff team across logistics, design, and delivery.
Problem Statement
How to scale d-com Labs into its largest edition ever — with multiple tracks and dozens of speakers — without losing coherence, inclusivity, and participant engagement.
My Role & Responsibilities
Overall Event Lead as Head of Events.
Defined event vision, goals, and participant journey.
Oversaw program design, logistics, branding, and communications.
Led and mentored core team members.
Collaborated with a content co-lead for agenda building.
Design Process
Goals: Scale content while enhancing participant experience.
Planning: Structured program across 9 tracks, ensuring flow between keynotes and parallel sessions.
Execution: Coordinated staff team across logistics, design, and delivery.
Problem Statement
How to scale d-com Labs into its largest edition ever — with multiple tracks and dozens of speakers — without losing coherence, inclusivity, and participant engagement.
My Role & Responsibilities
Overall Event Lead as Head of Events.
Defined event vision, goals, and participant journey.
Oversaw program design, logistics, branding, and communications.
Led and mentored core team members.
Collaborated with a content co-lead for agenda building.
Design Process
Goals: Scale content while enhancing participant experience.
Planning: Structured program across 9 tracks, ensuring flow between keynotes and parallel sessions.
Execution: Coordinated staff team across logistics, design, and delivery.
Deliverables & Results
Deliverables & Results
Deliverables & Results
Key Deliverables
Event branding and identity.
Agenda across 30+ lectures and 67 speakers.
Staff playbook and volunteer coordination.
Event communications and onsite experience.
Challenges & Resolutions
Challenge: Complexity of multi-track coordination.
Resolution: Strong co-leadership and detailed staff orchestration.
Challenge: Keeping participant engagement high in a large-scale format.
Resolution: Balanced mix of keynotes, technical lectures, and customer sessions.
Impact & Results
Scale: 1,100+ participants, 67 speakers, 30+ lectures, 9 tracks.
Engagement: Positive qualitative feedback; strong participation in all tracks.
Legacy: Benchmarked as the largest and most impactful d-com Labs edition.
Key Deliverables
Event branding and identity.
Agenda across 30+ lectures and 67 speakers.
Staff playbook and volunteer coordination.
Event communications and onsite experience.
Challenges & Resolutions
Challenge: Complexity of multi-track coordination.
Resolution: Strong co-leadership and detailed staff orchestration.
Challenge: Keeping participant engagement high in a large-scale format.
Resolution: Balanced mix of keynotes, technical lectures, and customer sessions.
Impact & Results
Scale: 1,100+ participants, 67 speakers, 30+ lectures, 9 tracks.
Engagement: Positive qualitative feedback; strong participation in all tracks.
Legacy: Benchmarked as the largest and most impactful d-com Labs edition.
Key Deliverables
Event branding and identity.
Agenda across 30+ lectures and 67 speakers.
Staff playbook and volunteer coordination.
Event communications and onsite experience.
Challenges & Resolutions
Challenge: Complexity of multi-track coordination.
Resolution: Strong co-leadership and detailed staff orchestration.
Challenge: Keeping participant engagement high in a large-scale format.
Resolution: Balanced mix of keynotes, technical lectures, and customer sessions.
Impact & Results
Scale: 1,100+ participants, 67 speakers, 30+ lectures, 9 tracks.
Engagement: Positive qualitative feedback; strong participation in all tracks.
Legacy: Benchmarked as the largest and most impactful d-com Labs edition.
